About MetricFold
MetricFold is a South African first-party web and product analytics product connecting acquisition, behavior, friction, trusted revenue and retention.
The default collector is cookie-free and does not create a durable anonymous profile, retain raw IP addresses, read DOM text or form values, or record session replay. Product and money truth comes from explicit semantic and verified server events.
A useful analytics review should move from a changed metric to its denominator, affected segment, adjacent evidence and a reproducible next check. MetricFold keeps that contract consistent across the dashboard, exports, REST, streams and MCP.
First-party or cookie-free delivery is not a universal consent exemption. Accepted traffic is not guaranteed human, observational analytics is not causal proof, and externally connected providers remain subject to their credentials, permissions and review.